There are two looming dangers you have to deal with. First, your strategic, infrastructural brilliance won’t matter one bit if your staff’s, suppliers’ and customers’ actions don’t support your plans, and second, the money spent on infrastructural changes may not be recouped for years, if at all—making your projects seem like failures, and potentially stifling any future plans to innovate and improve.

I wrote this article about managing expectations for DBW in August 2015. Read the full article at Digital Book World.